John Tatum
Owner & CEO
BA 1989, College of Liberal Arts

Genesco Sports Enterprises, Inc. (GSE) is a strategic marketing consultancy and sponsorship activation agency. GSE develops sales & marketing solutions for corporate clients through the optimization of their investments in sports, entertainment, and music. They provide best-in-class capabilities in strategy, negotiation, property/talent management, experiential marketing, retail activation, digital & social content development, and measurement solutions. GSE's client roster includes PepsiCo, Anheuser-Busch, Verizon, Visa, American Airlines, Lowe s, and BMW (partial listing).
2023 Returning Winner

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