Lunchtime Lectures is an event series intended to give alumni a taste of their college days.


“The NCAA and the Future of Athletics at Texas”

James Dalthorp

Assistant Professor of Practice, Moody College of Communication

Wednesday, August 14  | Noon–1 p.m.
This is a virtual lecture
Register to attend

Beginning this year, we will experience the biggest changes in collegiate athletics since the NCAA was first created in March of 1906.

In May 2024, after the NCAA lost a 2.7 billion lawsuit filed by the Big Five Power conferences that will now schools to directly pay their athletes, there has never been more uncertainty about the future of college sports.

Coupled with the recent rules allowing Name, Image, and Likeness, the Transfer Portal, and individual Alumni driven collectives to continue to distribute NIL money to athletes, the role of the NCAA in monitoring and enforcing the rules of collegiate sports, is a big question.

At the Moody College of Communication, we are working more directly than ever before with Texas Athletics to create new courses in sports marketing and brand building, specifically designed for student athletes. With the end of the Longhorn Network, we have expanded the capabilities and the role of Bevo Productions, building a state-of the art production studio where students will play a big role in the production of sports programing in all sports, offering more opportunities than ever before.

As the Longhorns begin play in the SEC this Fall, renewing traditional rivalries with Arkansas and Texas A&M, what can we expect moving forward? How will these unprecedented changes affect the non-revenue sports at UT?

James Dalthorp has enjoyed a long career in advertising and film production and has been recognized as an award-winning director, writer, and producer. He has won virtually every award in the advertising industry and as creative director on three of the most respected automotive marketing campaigns in the world: BMW, Lexus, and Saturn.


“The Texas Political Landscape and the 2024 Election”

Dr. James Henson

Director, Texas Politics Project

Thursday, September 26  | 11:30 a.m.–1 p.m.
This is an in-person lecture
Register to attend

In our September Lunchtime Lecture, Dr. James Henson, director of UT's Texas Politics Project, will use data from recent University of Texas/Texas Politics Project public opinion polling to look at dynamics in the 2024 election in Texas, including attitudes on prominent policy issues and the status of major races.

Dr. Henson directs the Texas Politics Project, a collection of enterprises designed to encourage informed interest and engagement in Texas politics and government. In that role, he founded and co-directs the University of Texas/Texas Tribune Poll, the only open-access, public survey of public opinion in Texas. The data sets for those surveys are available in the polling section of the Texas Politics website. He also writes about politics for The Texas Tribune, and is a frequent resource for news media, researchers, and civic and interest groups on Texas politics and government. He also coordinates the Government Department's internship program. He is the principal author of Texas Politics, a web text that incorporates original media and polling data, that is used in introductory Texas government courses across the state.

Henson was appointed to the City of Austin Ethics Review Commission in 2009 by the Austin City Council, and served as chairman of the commission from 2010 to 2012. He is currently a member of the advisory board of The Subiendo Academy in the McCombs School of Business at UT-Austin.