Alcalde Media Kit

Alcalde

Alcalde is the official alumni magazine for The University of Texas at Austin.

Its subscribers are comprised of over 106,000 members of The Texas Exes Association and has an estimated readership of more than 208,000. The subscribers are loyal and responsive with strong ties to Texas and the university. Advertising in Alcalde offers an opportunity to connect with more than 200,000 affluent friends and alumni of The University of Texas.

Published bi-monthly, Alcalde offers an outstanding opportunity to consistently get your message in front of engaged and active alumni. The average subscriber household income is $153,660 with an average net worth over $1,000,000. 65% of our subscribers took action as a result of reading the magazine.

Demographics

DISTRIBUTION

106,000 subscribers
208,000 est. readers 

Print Advertising Rates

Four Color 1X                3X                6X               
Full page $4,850      $4,485      $3,560     
2/3 page $4,110 $3,745 $3,560
1/2 page $3,355 $2,990 $2,665
1/3 page $2,740 $2,375  $1,995
Covers
(4 Color Only)
         
1X 3X 6X
Cover II $5,630  $5,340 $5,067  
Cover III $5,325 $5,050 $4,850
Cover IV* $6,645 $6,275 $5,980

 

Advertising must be inserted within one year of first insertion to earn frequency discount rate. Credits earned by increasing number of ads during a contract year will be applied to future billings. No cash rebates will be made.

Print Ad Specifications

Please do not use any Texas Exes branding in your creative. Print-ready PDFs are preferred; also
acceptable are InDesign, Illustrator, Photoshop, EPS, or TIFF files with all supporting layout files, images and fonts included. Macintosh-originated files preferred. We may not be able to accept Windows or non-standard file formats. Images must be CMYK, 300 dots per inch.

For full ad specifications, click here.

Print Ad Deadlines (2022)

Issue

  Reserve  
Space

Materials
Due

Jan/Feb  

11/9/21

11/16/21

Mar/Apr

1/11/22

1/18/22

May/Jun

3/8/22

3/15/22

Jul/Aug

5/10/22

5/17/22

Sept/Oct  

7/12/22

7/19/22

Nov/Dec

9/13/22

9/20/22

 

Print Ad Dimensions

NON-BLEED SIZE
Full page 7.25” x 9.875”
2/3 page 4.75” x 9.875”
1/2 page horizontal 7.25” x 4.875”
1/2 page vertical 4.75” x 7.625”
1/3 page horizontal 4.75” x 4.875”
1/3 page vertical 2.25” x 9.875”

Bleed is available on two-page spread, full-page, 2/3, 1/2 horizontal, and 1/3 vertical ads.
One Page Bleed: Trim size: 8” x 10.875”
Bleed: add .125” image on all sides beyond trim.
Safety Area: Keep live matter .25” from trim edges.

* The outside back cover (Cover 4) must accommodate a mailing panel, which covers the top 2.125” of the page. Ad is 8.75” tall from bottom trim to top of ad.

Digital Advertising Rates

Alcalde E-newsletter

70,000 Subscribers | 26% Open Rate

E-news Top Banner                       $1,650
E-news Middle Banner                 $1,200
E-news Featured Advertorial     $1,250
E-news Bottom Banner               $950
Available formats include animated GIF 600 x 250 pixels  

The monthly Alcalde newsletter sends on the first Saturday of the month (if the first Saturday falls on the 1st, then the newsletter will send the following Saturday, on the 8th). Ads for the monthly newsletter are due the Monday prior to send. For example, for the email sending Nov. 6, 2021, ads are due Nov. 1, 2021.

 

Facebook

94,000 Followers

Sponsored Facebook Post             $1,500

 

Alcalde Homepage

alcalde.texasexes.org

Premium Box (300x250px)            VARIES
Pricing varies by package. Please contact Kristen Terk Belt for more information.

E-news Top/Middle/Bottom Banner examples

Recommended image dimensions: 600x150px

Sponsored Facebook Post example

Recommended image specifications: 150 dpi, 1:1 ratio, 1080x1080px

Advertorial

E-news Featured Advertorial example

Recommended image dimensions: 400px wide

Alcalde Advertisers

Ready to send us your ad?

Download the Alcalde Media Kit PDF

Get all the information on this page compiled in a downloadable PDF.